The goal was to create a visual identity for It’s Big E that reflected his brand as a music artist. It's Big E describes his music as Afro Rap, Pop, and Hip-hop. His music comes from the heart, and his mind and is a reflection of who he is. His vision is to be versatile and known for his style, work, and penmanship. We wanted to consider the type of music he puts out and bring both his American and African cultures together.

• Visual Identity